For this article, consider me your tiny chef (hello ratatouille reference) sitting on your shoulder and helping you cook the best email responses to the most common emails you’ll get.
So when I first started, and even quite a few years into my creative career, I often got caught up on the email communication side of things.
When defending my designs, I’d get too emotional.
When seeking new work, I’d sometimes get too eager.
And when setting boundaries or telling client’s what to do, I’d lose my backbone and not feel confident in what I was serving up.
Tell me I’m not the only one who has felt like this! And if you are feeling this now, if this hits in a spot you didn’t know it would, read on because I have a bit of a buffet for you below.
So why is it important to communicate effectively over email?
When researching this topic, I tend to look at the data and see what the stats say. So here’s a mind-blowing stat…
306.4 billion emails were sent per day in 2020. The number is expected to reach 347.3 billion in 2024!
Is that not insane? Now with over half of those being spam, breaking through the noise and ensuring that what you are communicating is being heard is more important than ever.
In addition to this, we all know that emails are devoid of tone and can sometimes be misinterpreted (unless you send a solid gif). When emailing clients at any part of the conversation, it’s imperative that we know what we are saying and saying it in a way that it will be not only heard and understood but responded to.
While emailing client’s isn’t my go-to preferred option (I much prefer a call or video chat to be able to read tone and see reactions), it’s a necessary evil sometimes. You also want to keep in mind that if it’s in email, it’s in writing and everything that comes with that core truth. It can be great when used as something to reference back to, but really, you need to be mindful that not only can it be referred back to, but used as evidence, so be sure to write like it could be seen in court (sounds dramatic but I’ve been there!)