Imagine you’ve booked a night out at the hottest restaurant in town…
The reviews are raving, the menu looks divine, and you’re still pinching yourself that you even got a reservation this decade.
Sure, it’s more expensive than the local tavern, but word is that it’s worth every dollar. You’re expecting that from the moment you arrive to when you say your farewell, you’ll be given a truly enjoyable experience.
You arrive, only to find it looks like a back-alley bar.
The floor is dirty, the staff seem like they don’t care about much, and the vibe is just waaay off. The food may very well be amazing, but this whole process has made you scared to even give it a chance. You’d rather spend that money somewhere that gives you an amazing experience from the very beginning.
In the business world, your client onboarding process is just like this restaurant.
Your work may be incredible and worth every dollar your charge, but if your client onboarding has a dirty floor and reeks of rotten fruit, they may change their mind and hightail it to your competitor.