Let’s be honest, the briefing process can be a nightmare.
The constant emails, finding ways to ask uncomfortable questions like ‘can you afford me?’ and ‘are you expecting this done yesterday?’
A half-baked briefing process can end up costing you more time, money and stress than it saves…
Pulling the information out of the client can time consuming, messy, and if not done right, can make the client question how professional you are and if you really know what you’re doing. This ultimately ends up making it 10x harder to present that price and be sure it suits the set of deliverables.
Next comes the part where you desperately try to extract ALL the right information for the project.
Chances are they *maybe* have a clear vision in mind, and somehow, you’ve got to learn exactly what that is.
Eventually, after way too many unpaid minutes (read: hours) of back and forth, you finally feel confident enough to get started.
You send off the draft, praying the revision requests are minor and won’t take up too much of your time.
Time really does equal money for you, and constant revisions on the same project is time you could’ve spent on the next project or better yet spent on your own business.
The revisions are extensive and confusing. It doesn’t take long for you to realise that every single change request is because the client forgot necessary information at the beginning.
They failed to tell you that their business is 100% sustainable or that they only want you to use cerulean, magenta, and mauve. You’d really like to point out that these change requests are their own fault, but it’s hard to do that without telling them to…
The briefing process was also so messy that you’re not 100% sure they didn’t tell you.
You find yourself asking “there has to be a better way to set this up from the start so I’m confident in what I’m cooking up!”
It’s what’s inside that counts…
In the Brief Builder Kit, you’ll find the very briefing documents I use every single day.
Each question has been carefully created to extract the exact information you need to nail the project early on. While I can’t promise there won’t be times where the client forgets to tell you stuff, the Brief Builder Kit gives you an iron-clad leg to stand on when they do. Each one is professionally designed and customisable for you and your brand.