Build a freelance business that funds your future, not just today’s bills.

1:1 coaching for freelancers whose ambition has outgrown their current pricing, offers, and sales structure.

You’ve already proven you can hit big months.
Now we build the structure to hold them.

Build a freelance business that funds your future, not just today’s bills.

1:1 Creative Business Coaching for creative freelancers who love the work, hate the pricing panic, and want a six-figure business that actually supports their life.

Most freelancers have creative skills by the plateful… but when it comes to the business side, the recipe plan often flops.

Without a plan to grow your freelancing, you…

Stay stuck charging the same prices to the same clients, surviving on the income that feeds you just enough to make ends meet.

Waste money and time sampling all the generic online programs that promise to fix freelance for you, but isn’t made for your business

Start to feel doubt creeping in, and suddenly, you find yourself questioning if freelancing was even the right move after all.

Psst, if you’re someone who prefers to watch than read, I’ve recorded this for you. Feel free to put me on 1.2x speed (I know I would)

You want a freelance business that makes quitting your 9-5 feel worth it. One that actually funds the life you want, not just keeps the lights on.

More Cash

Better Clients

Consistent Income

I know, because it’s what I wanted too

Hi, I’m Jaz.

Think of me as your pricing therapist meets business strategist (who still actually freelances, unlike most coaches).

I don’t do “charge your worth” pep talks or vision board energy. I teach you pricing, positioning, and sales strategies that actually put money in your bank account.

I’ve been freelancing as a graphic designer for 15+ years and turned my practice into a six-figure profit business. These says my monthly income is $30k average, even had a few $60k and $70k ones. (I’m allowed to brag about that, right?)

But here’s what I don’t talk about enough: for YEARS, I thought my design skills would be enough. That if I just kept getting better at the work, clients would magically appear and happily pay premium prices.

Spoiler: they did not. And I fell into every trap that quietly caps your income:

Messy Offers

Said yes to everything. Brand identity! Social media graphics! A website! Oh, and can you just quickly design this flyer?

Projects blurred together. No clear pricing structure. No idea what was actually profitable.

Downplaying my Value

The work came naturally to me, so I assumed it wasn’t that valuable. (If it’s easy for me, it must be easy for everyone, right? Wrong.)

If you can’t articulate your value, clients definitely won’t see it or pay the big bucks to access it.

Priced on Vibes/Gut

Pulled numbers out of thin air. Slashed my quote the second a client seemed hesitant.

I worked myself into the ground with little to show for it except resentment and an Adobe subscription I couldn’t afford.

Sounds familiar? The good news: none of this is permanent.

But here’s what changed everything: I stopped guessing and started treating my freelance practice like an actual business. I learned positioning, rebuilt my offers, and developed a pricing system based on data (not feelings or what I thought clients could afford).

Not to be dramatic but… everything finally clicked.

Now I run a successful multi-six figure profit design business AND I teach other creatives to do the same through Creative Business Kitchen. Because someone who’s never done client work in the last five years has no business teaching you how to do client work now.

If I could go back and talk to 2016 Jaz…

The one who was wondering if she’d ever make real money doing creative work, who thought maybe she just wasn’t business-minded enough to make freelancing work, I’d tell her this:

You’re doing genius-level creative work with habits you picked up as an employee.

That’s not a flaw in your personality — it’s just a skill gap. And it’s one you can fix faster than you think.

I can’t go back and fast-track her journey. But I can fast-track yours.

You could keep collecting hot takes from Instagram gurus and watching YouTube videos about “10 ways to find dream clients.” But you’re here reading this because you know your business can’t keep running on guesswork, underpriced offers, and the panic of rewriting your quote at 11pm because you’re scared the client will say no.

You want more profit, better clients, and a business that actually supports your life. That we can do.

Success Recipe from a past diner

You have to invest in your business to actually grow your business, but it’s important to invest in the right things.

Investing in 1:1 Coaching with Jaz is the right thing.

Liat | FOUNDER+SMM | 1:1 Student and Graduate

Meet Liat, one of my proud success stories

So what do we actually do together?

Over 4-6 months, we work through my Future Freelance You framework to rebuild your business so it reflects your talent, pays you properly, and supports the lifestyle you actually want (not the one where you’re constantly stressed about money).

Reprice your genius

We raise your rates based on logic and value, not guilt and panic. No more “is this too much?” spirals at 11pm. I’ll show you how to price on what you deliver, not what you think clients can afford, so you stop wobbling every time you hit send on a quote.

Reposition your Value

We position you so you attract clients who get it, because they know you’re for them. The ones who don’t argue over your pricing or treat you like a pair of hands with a laptop. Together we’ll make your messaging so clear that the right clients say yes before you even get on a call.

Repackage your Offers

We rebuild your offers so they actually reflect what you do and what clients pay for. No more Frankenstein proposals cobbled together in desperation. No more throwing in extras because you’re scared they’ll say no. I’ll help you create packages with clear boundaries so you stop overdelivering and start getting paid for the actual value you provide.

Rebuild your Business

We create a business that actually pays you properly in 2026. Not “surviving,” not “getting by.” Getting paid, and well I might add, enough that it starts to feel successful. A business with proper foundations, systems that work, and a pipeline that doesn’t dry up every time you finish a project. No more scrambling every month wondering where the next client is coming from.

This isn’t a one-and-done program. We work through this cycle together, tailoring everything to you and your goals, because cookie-cutter programs are exactly why you’re here instead of still trying to figure this out from YouTube videos.

Success Recipe from a past diner

Without Jaz, I would’ve been burnt out, still undercharging with no idea how to turn things around.

Now, I’m building the business I dreamed I would have one day. One day is now.

Tiffany | SMM | 1:1 Student and Graduate

Meet Tiff, one of my proud success stories

Imagine actually having that freelance business and life you once dreamt of…

  • Consistent $10K–$30K+ months without working every weekend or feeling guilty when you’re not working.
  • The ability to quote confidently and stop automatically offering 20-30% off the second someone questions your price.
  • Clients who get it, recognise your value, and happily pay for your expertise—no more low-ball chats.
  • A clear plan for when you want your next $5K-$20K increment—no scramble, no guesswork.
  • A business that funds your life instead of just being another version of the hustle that made you quit your job in the first place.

Here’s what the first 60 days looks like

(because we’re hitting the ground running)

This isn’t one of those courses based on theory from someone who hasn’t had a client since 2018 and is teaching methods that worked when everyone still used RSS feeds.

I’m actively running a six-figure design practice right now, alongside my coaching business. I know what’s working in the current market because I’m literally in it. Every tool, template, and strategy I’m giving you is something I’m using right now to make money.

From day 1, I’m focused on helping you make more money without doubling your workload or stress

Weeks 1 & 2

We figure out what’s actually broken (spoiler: not what you think), set goals that’ll move your income, and nail quick wins you can action immediately.

You walk away knowing what to focus on and what to stop doing. Each month has an action plan to follow and keep us moving.

By Week 4

Your pricing is fixed. Proposals that reflect your value, website copy that stops underselling you, client emails that don’t scream “please pick me.”

Send me anything between calls and I’ll tell you exactly what to change. No more guessing. No more decision overwhelm.

By Week 8

Your offfers packaged, quoting system installed, and you’re having sales conversations that don’t make you want to vomit.

Your repeatable sales rhythm is locked in. You’ve got a system that works and you’re using it. No more panic, just process. It’s giving confidence.

And then we keep going, keep growing, together…

Because real business transformation doesn’t happen in 8 weeks. We refine what’s working, fix what isn’t, and make sure the changes actually stick. This is where most of my students see their biggest income jumps—when the foundations are solid and we’re optimising, not just building from scratch.

Let’s cut to the cheese chase

When you work 1:1 as a Coaching Student with me, you get:

  • 4 or 6 months of proper support. Not a quick fix, not a magic pill. We’re rebuilding your entire business foundation, and that actually takes time. Think of me as the business partner who lives in your back pocket, except I actually know what I’m talking about and won’t let you undersell yourself.
  • Weekly 60-minute calls. Where we troubleshoot your actual business in real time. Record them because I will absolutely tell you to rewrite that proposal that’s underselling you by $8K, and you’ll want to remember why.
  • Monthly action plans. No more “what do I even do next?” spirals at 2am. You get a clear roadmap using my Plan, Act, Review, Repeat Framework. You’ll know exactly what you’re working on, why it matters, and what it’s going to get you.
  • Coach in Your Pocket. This is where the magic happens. Send me your proposals, your website, your pricing, your awkward client emails. I’ll review everything and tell you exactly how to make it better. Most of my students make their investment back just from the proposals I help them fix.

  • Chat access Monday to Friday via WhatsApp. Client just asked for a discount? Not sure how to respond to that weird request? Need someone to tell you not to slash your quote before you hit send? I’m here.

  • Full access to The Freelancer’s Pantry. Over 100 resources, templates, and tools I’ve built over 15 years of actually freelancing. Other coaches charge $5K+ for resource libraries like this. You get it all included.

The investment

You can choose 4 or 6 months of weekly coaching. Four months if you want to move fast and you’re ready to implement everything quickly. Six months if you want more time to work through things or you’re juggling client work and need a slower pace.

If you pay in full, you save $1000 AND you get a bonus 90-minute strategy session to kick everything off.

Yeah, it’s an investment. But you know what else is expensive? Staying stuck at the same income level for another two years because you’re too scared to raise your rates or fix your positioning.

4 Month Dining

$470weekly ex GST
  • Weekly 60 minute coaching call
  • Unlimited Coach in your Pocket Support
  • Monthly Action Plan
  • Full Resource Pantry Access

Pay in full to save $1000 PLUS get a Bonus 90 Minute Strategy Session

($7k AUD ex gst)

Or we can spend 6 months together…

We can spend 4 months together…

6 Month Dining

$385weekly ex GST
  • Weekly 60 minute coaching call
  • Unlimited Coach in your Pocket Support
  • Monthly Action Plan
  • Full Resource Pantry Access

Pay in full to save $1000 PLUS get a Bonus 90 Minute Strategy Session

($9k AUD ex gst)

Yeah, it’s an investment. But you know what else is expensive?

Staying stuck at the same income level for another two years because you’re too scared to raise your rates or fix your positioning.

Book your call

Success Recipe from a past diner

I’ve been in the graphic design world for over 10 years and I’ve been underpricing myself for the most part of it. With Jasmine’s help, we were able to confidently charge over $20k Euro ($24k AUD) for an opportunity we probably would have charged a fraction of that for without her!

Jimbo Bernaus | Illustrator and Muralist | @jimbobernaus

We both know you’re too talented to be this broke.

Maybe you’re wondering if you’re even good enough to charge premium prices.

Your clients seem fine with what you’re charging now (even though you’re barely making enough to save anything).

Something’s clearly not working in your business but you don’t know what, and honestly, you don’t have time to figure it out by trial and error.

Or maybe you know exactly what you need to do next but you’re paralysed by the thought of doing it wrong. So you end up not fully committing to anything, just in case.

And you’re getting frustrated, maybe even losing hope, because you KNOW your business has potential. You see other freelancers making it work. Why isn’t it clicking for you?

You’ve spent years building an expert level of creativity…

You went to design school. They taught you how to design. They did not teach you how to price, position, or sell your work.

No one did. And now you’re supposed to just… know? Yeah, no wonder it’s kicking your butt.

I’m here to help you build the six-figure freelance business you quit your 9-5 for.

The one you thought you’d have by now.

When you work with someone who’s been exactly where you are, someone who’s still actively doing client work and knows what’s working right now, not five years ago, you skip the painful trial-and-error phase.

You stop spinning your wheels. You start making moves that actually shift your income. Your dream business stops being this “someday” thing you’re working toward and becomes your actual reality.

Where do you want to be in six months? Let’s get you there.

Let’s do it together

Here’s what some past students have said about working with me:

If you’re an artist or a graphic designer who constantly gets overwhelmed about how to price your work, I definitely recommend that you work with Jaz!

I’m the type to panic every time I get an inquiry for a design project, but through working with Jasmine, I’ve learned how to be more strategic about the way I price my expertise.

Jasmine is such fun and encouraging coach. She will help you walk through any confusion, and overwhelm you might have about pricing.

Gielizza Calzado | @gratefully.creating

I came across a little pickle in my business, and just like Superwoman, Jaz came to my rescue!

She has a wonderful knack for listening and is very insightful, particularly involving business challenges, no matter how big or little your woes.

I was very fortunate to have her as a guide to help with topics such as raising my rates and improving client relations and day-to-day operations. Thank you Jaz for equipping me with some great tips and tricks to help my business grow.

Lyn Tran | @lyn.tran.design

Success Recipe from a past diner

One session with Jasmine and I booked a $9K project. No joke. She gave me a system I can rinse and repeat, and it’s the first time I’ve actually felt ready to make the jump to full-time freelancing. She looked after me like an old friend and completely changed the way I think about my business. Absolute legend. Could not recommend her enough.

Jalil James | Film maker and producer

If you’ve made it to this part of the page… I’m betting you already know

You know your prices are too low. You know you’re working too hard for too little. You know that sinking feeling when you see your bank account and think “I’m better than this.”

You are.

You know your prices are too low. You know you’re working too hard for too little. You know that sinking feeling when you see your bank account and think “I’m better than this.”

You didn’t quit your job to be broke and stressed. You left because you wanted to build something that actually worked for you. But somewhere between “following your passion” and “mixing creativity with capitalism,” it got really fucking hard.

And nobody told you it would be like this.

Here’s what I know: it shouldn’t be this hard. You shouldn’t have to choose between charging what you’re worth and keeping clients. You shouldn’t feel guilty for wanting to be paid properly for work you’re genuinely good at.

So don’t let this be another workshop you watched and never did anything about. Don’t let 2026 be the same as 2025 because you were too scared to change the thing you already know needs changing.

You’re here because you want it to be different. So let’s make it different.

Book your Master Plan Call

Let’s map out your next 10 weeks to hit consistent freelance income. In this free 20-minute call, we’ll:

  • Pinpoint what’s keeping you stuck
  • Chat where your business could grow
  • See if I can help you make it happen

Ready to finally get clear and get moving? 
Book your call.  Seats at the table are limited.