THE HOOK (Headline + Subhead)

“Not booking enough clients? Let’s find out why (and what to do next).”

OR

“If you’re tired of guessing why your [insert thing] isn’t working, I’ll tell you exactly what’s holding it back — and what to fix first.”

Grab them by the pain point — not the offer name. This is where you sell the transformation of clarity, not the mechanics of the review.

Mini VSL OR Written Intro

A short, personal message that:

  • Explains who this is for
  • What’s included
  • Why it’s different from a generic audit (aka why you’re not just pointing out problems, you’re mapping out a fix)
  • Reassures them this isn’t a bait-and-switch

If you’re doing a VSL here, keep it under 2 mins. You want high energy and a dash of “you’re in good hands.”

Here’s What I’ll Review

Your 4–6-point framework for the audit, the things that you’ll cover/look at.
Bonus points if you can name it as your own signature method or mechanism

Your Look & Feel

Logos, colours, type.
Do your visuals show up and match the quality of your work?

Your Voice & Message

How you sound, who you’re speaking to, and whether it’s attracting the right people.

Your Online Home

How clear, confident, and easy your website feels for someone landing cold.

Your Brand in Action

How your brand holds up across socials, templates, and real-world touchpoints.

Your Proof to Buy

How easy it is for someone to understand what you offer and take the next step.

Why it works

This is the trust-builder and expert-positioning moment.

  • Talk about how most audits are overwhelming, vague, or focus too much on what’s bad
  • You do it differently — your review is strategic, simple, and actually usable
  • Maybe 2–3 bullet points on what makes your review worth paying attention to

Picture of you or you
delivering your service

What you’ll walk away with

Optional: include a sample page mockup or blurred screenshot of what the review looks like.

Spell out the outcome — not just the file.

  • “A clear picture of what’s working, what’s not, and what to fix first”
  • “An easy-to-follow report that doesn’t make you want to cry into your Canva account”
  • “Next-step recommendations to actually act on — no fluff, no generic advice”

Process Breakdown

How It Works

Use a 1-2-3 visual or step-style format.

Optional: show delivery method (PDF, Notion doc, Loom walkthrough?)

Step 1: Purchase your review

Choose your flavour — free or paid — and lock in your spot. You’ll get instant access to the next step, no back-and-forth emails required. Think of this like your shortcut to clarity (without needing to commit to a full strategy session just yet).

Optional addition: “Spots are limited if this is a paid/limited-capacity offer.”

Step 2: Fill out a quick form

Once you check out, you’ll be sent a simple form to give me the context I need. Things like:

  • What you want feedback on
  • Where to find your current content/website/socials/etc
  • What your goals are (aka what success looks like to you)

This takes less than 10 minutes — and it means I can tailor the review specifically to you. No generic advice. No copy-paste templates.

Step 3: Get your custom report within [X] days

You’ll receive a beautiful breakdown covering:

  • What’s working
  • What’s not
  • One thing to fix for each section

Plus: personalised recommendations for what to do next

Depending on the delivery method, this could be:

  • A PDF report (with clear sections + action steps)
  • A Notion doc (so you can leave comments)
  • Or a Loom walkthrough (if you want it talked through)

You’ll also get a direct invite to book a consult or implementation call, if you’d like help actioning the next step.

Your Expert Bio (Make It Relational, Not Resume-y)

Perfect spot for your bold statement that paints you as the expert.

A short section on why you’re the person to do this:

“I’ve reviewed 100+ brands and helped them uncover hidden revenue gaps”

“I’m a [role] with [experience] and a specialty in [thing they care about]”

Keep it short, punchy, and trust-inducing.

Call to Action (With Optional Scarcity/Urgency)

“Book your review now and get clarity by next week”

Include any detail on spots. e.g. Limited to 5 spots per month” (only if that’s true, and your capacity can dictate this)

If it’s a paid offer, add the price here, clearly and boldly. Don’t hide. Mention any credit system e.g. can be used as credit to a larger service.

If it’s a free offer, make it OBVIOUS.

Use a big juicy button that says something like:

FAQ (Optional but Powerful)

Address common blockers

  • “Is this right for me?”
  • “What if I’m not ready to invest in a full service?”
  • “Do I need to give you my logins?” (No, please no.)

Your Content Goes Here

Your Content Goes Here

Your Content Goes Here

Your Content Goes Here

The final push and enticing wrap up

“You’re one step away from knowing exactly what’s holding you back. Let’s take that step together.”