Masterclass served, grab the reheated replay | Masterclass served, grab the reheated replay | Masterclass served, grab the reheated replay | Masterclass served, grab the reheated replay |
Pricing isn’t just about putting a price on what you serve, but how you serve it.
Pricing psychology plays a big part in the likelihood of a client saying yes to your next project, and you have the power to control that.
At the end of the day, it doesn’t matter how many zeros your quote has on it, if you can’t communicate the value you offer, the numbers will be the only thing client will focus on.
And because you’re a smart, good looking freelancer, you know there are ways to persuade your clients to invest in your wares.
Pricing psychology in freelancing isn’t meant to deceive clients.
It’s all about tapping into the buying habits of the clients we want to work with and building our sales processes and marketing efforts that pair nicely with these habits… and ultimately get us hired.
By paying close attention to how we deliver the prices we put on the access to our genius and using buying psychology to serve them on a silver platter, we can influence not only whether the client says yes or no, but what they say it to.
It’s like being given the secret recipe to the family dish that no one else knows but everyone loves, complete with step-by-step instructions for success.
You’ve been pricing jobs so far, but…
When used right, pricing psychology can…
… help you frame your prices in the best possible way, using strategies that help your clients choose what you hope they do, to increase sales and win jobs.
… give you an extra serve of confidence when entering negotiations with clients because you understand why you priced the way you did.
…provide framework for you to serve quotes and answer briefs with pricing options that you have crafted based on buying habits and data.