If you’re anything like I was when I first started in the lettering business, you’re pulling your hair out over what and how to charge for your skills.

You keep hearing stories (from people like me) that there’s some seriously good cash to be made in this industry, but you’re a bit baffled because none of it seems to be coming your way.

Believe me when I say that I understand how you feel.
Working out how and what to charge is
damn hard.

How do you calculate your actual value?
Is it just based on how long the job takes you to do?
What about the years you’ve spent perfecting your craft?
Or what value your skills are adding to the client?

You’ve also been sniffing around your competitors and their rates seem more varied than the buffet that appears in my dreams sometimes.

I work with freelance creatives from all different backgrounds but unfortunately, lettering artists are notorious for undercharging, discounting, and miscalculating how to price their skills as a service.

It doesn’t have to be this way for you.

In case we’ve not met before, I’m Jaz; Creative Freelancer, Design Superwoman, and Pricing Queen.

I’ve been in the industry for 15 years and I’m pretty sure I’ve seen every mistake possible (especially when it comes to pricing).

While I definitely wish I could turn back time and do things differently, my burned pies and dry biscuits are your gain.

I’m here to show you that you can legitimately make money as a freelancer, creative and even a lettering artist.

All you need is the right ingredients, a recipe to follow and the determination to see it through.

See, there’s a whole lot of clever psychology behind pricing.

Many freelancers think that being the cheapest will get them the jobs, but I can’t begin to stress how much of a mistake this is. Sure, your books might be full, but your bank account won’t be, and neither will your sense of self-worth.

Not only that, there’s a certain type of demographic who hire freelancers based only on who’s the cheapest.

Trust me when I say that you probably don’t want them as clients.

At risk of sounding like I’m bragging, 2022 financial year saw me turn a $150k profit as a freelancer.

While I do outsource certain aspects of my business, the actual projects people hire me for are just done by me.

This means that I, as one solo freelance creative, earned over $20k per month.

I’m not telling you this to boost my ego or make you worship me. I drive a normal, run-of-the-mill car and buy my pyjamas from Kmart.

I’m telling you so you understand that it’s possible, and if anyone knows how to make it happen, it’s me.

It wasn’t always this way.

In the beginning I scrimped and scrounged, feeling like I had to say ‘yes’ to anyone who was willing to give me a go.

While there are definitely times where it’s worth lowering your rates because the project has additional value (eg a great one to add to your portfolio), this definitely shouldn’t be the norm.

The increase in my income didn’t come until I understood the psychology behind pricing.

I have no aspirations to buy a Maserati or live in a castle, but I do enjoy the benefits of financial freedom.

My husband and I can travel if we want to, go on last-minute holidays, eat out at nice restaurants, and buy the more expensive underwear that doesn’t ride up.

We can afford to run the heating in winter and the air con in summer. I’m now at a stage where I earn a good income and don’t work 60-hour weeks to make it happen.

If you’re sitting there thinking
‘Jaz! Please tell me of this witchery and share your secrets’,
you’re in luck. That’s just what I’m going to do.


Pricing for Lettering Artists

– Entree Course –

From downstrokes to dollars; how to build a successful and thriving career as a lettering artist

Pricing for Lettering Artists is a self-paced, 5 module, online entree course specifically for lettering artists to learn how to price like a pro.

The course is delivered via video lessons, eBook downloads, audio, and more. No two creative lives are the same, so I’m making sure you can get the information in whichever way works best for you.

  • Worksheets
  • Templates
  • Checklists
  • Helpful overviews of each step
  • More!

“Jasmine is a gold mine! I’ve been in the graphic design world for over 10 years and I’ve been underpricing myself for the most part of it.
What I’ve learnt from her about usage rights and pricing has totally changed the perspective I work with clients and has brought my design game to a whole new level.

Jimbo Bernaus | Digital Creator | @jimbobernaus

Fellow menu browser? Same…

Let’s start with getting our mind right. Making the shift from passion and hobby to paid and professional can be jarring, because the intent is completely different. Let’s unpack that!

With each different style of lettering, from the way it’s created to the way it’s served, there is a different way it can be priced and structured to serve the client. Sometimes more than one way!

Let’s be clear, lettering is a skill, but to make money, it needs to be transformed into a service. It’s kinda like flour, you wouldn’t eat a bowl of it, but you can transform it into a pretty delicious cake.

No tortured artists here, we are all about logical and clear reasons why what we do is valuable. Sometimes that is to clients, other times friends and family, and even to ourselves.

If you want to make more money as a lettering artist, there is actually 5 clear ways you can make that happen.

“I came across a little pickle in my business, and just like Superwoman, Jaz came to my rescue!

I was very fortunate to have her as a guide to help with topics such as raising my rates and improving client relations and day-to-day operations. Thank you Jaz for equipping me with some great tips and tricks to help my business grow.

Lyn Tran | Lettering Artist | @lyn.tran.design

If you’re ready to stop eating plain toast and bake more dough into your creative crust, enrolments are open now.

I’m the type to panic every time I get an inquiry for a design project.

But through working with Jasmine, I’ve learned how to be more strategic about the way I price my expertise. Jasmine is such fun and encouraging coach. She will help you walk through any confusion, and overwhelm you might have about pricing.

If you’re an artist or a graphic designer who constantly gets overwhelmed about how to price your work, I definitely recommend that you work with Jaz!

Gielizza Calzado | Illustrator & Designer | @gratefully.creating

  • 5 modules of bite-sized videos to learn everything you need to know about pricing your lettering art skills

  • Audio and Video lessons so you can choose your flavour

  • 55 page Ebook with extra worksheets and content to plan the way you’re going to price your genius

  • Lifetime access and free updates

  • Complimentary Bread Basket Membership within the Freelancer’s Pantry

Questions about the course answered below

Pricing for Lettering Artists is an online, video-based course, taught by yours truly! The course is broken up into 5 modules that you can consume as you wish. Binge it all or take it in bitesized pieces; the choice is yours!

How does a lifetime sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. Everyone works at their own pace and it will be here ready for you to refer back to for mealtimes to come!

Yes! Your one time purchase will unlock all future updates without having to worry about the increased rate each time I relaunch it. There’s always a perk to being an early purchaser with me: get the best reduced rate + soak up all updates and add-ons for free.

Unless you’re billing in dollarydoos, this course is for any creative billing in any currency. The numbers are all used as examples, but the framework of how to bill and calculate your creative crust is able to be applied to all currencies.

Still have a question about the Pricing for Lettering Artists course?

Send me an email at jaz@jasminedesigns.com.au and I’ll help in any way I can.