It’s official, you’re a
Flavour Profile: You’re a creative who loves to experiment with bold and unique flavours. Not afraid to try new ingredients or techniques, you’re always looking for ways to push the boundaries of traditional creative business. Think rich umami, exotic spices, and unexpected flavour combinations.
Screenshot, share and tag me! @yourpricingqueen
As a Culinary Creative, you view creativity as an art form and approach it with the same hunger and passion as a painter or sculptor. You’re constantly experimenting with new flavours, textures, and presentations to create designs that are not only functional but also visually stunning.
However, you struggle with finding the right clients who appreciate your unique approach to creative problems and are willing to pay premium prices for your services. You may also find it challenging to set the right prices that reflect the value of your skills and expertise.
Our next step is to help you identify your ideal client base, market your services effectively, and set prices that align with your culinary vision as an freelancer.
Scaling Your Freelance Business:
Tips for the Culinary Creative
As a freelancer with a wealth of experience and a steady client base, you’ve already achieved a level of success that many aspire to. But you’re also facing a common challenge: how to take your business to the next level and achieve even greater success. Let’s discuss some tips for scaling your freelance business and reaching your goals.
Identify your niche
One key to scaling your business is to identify your niche. While you may have built your business on a variety of projects and clients, honing in on a specific area of expertise can help you stand out and attract more high-quality clients. Consider your past successes and what you enjoy most about your work, and look for opportunities to specialise in a particular industry or type of project.
Build your brand
As you focus on your niche, it’s also important to build your brand. Your brand is how you present yourself to the world, and it can make all the difference when it comes to attracting clients and standing out from the competition. Develop a consistent brand image across your website, social media profiles, and marketing materials, and focus on communicating your unique value proposition to potential clients.
Develop systems and processes
As you take on more clients and projects, it’s essential to develop systems and processes that help you work efficiently and effectively. Consider investing in project management software or other tools that can help you streamline your workflow and communicate with clients more effectively, or a robust accounting system to look the part. This will help you manage your workload more effectively and free up time to focus on business development and growth.
I personally use Freshbooks for all my estimates, proposals, invoices and time tracking. It’s been my companion for practically all of my freelance career (so much so that I asked to be their first Australian Case Study). You can grab two months free here.
Network and collaborate
Networking and collaboration are key to growing your freelance business. Look for opportunities to connect with other freelancers, industry professionals, and potential clients in your niche. Attend conferences and events, participate in online communities, and seek out mentorship or coaching from experienced professionals. Collaborating with other freelancers can also help you take on larger or more complex projects and expand your services.
Focus on value, not just price
Finally, as you scale your business, it’s important to focus on delivering value to your clients, not just low prices. While it may be tempting to compete on price, this can ultimately be a race to the bottom that undermines your success. Instead, focus on communicating your unique value proposition and the benefits of working with you. This will help you attract higher-paying clients who value your expertise and experience.
Levelling up your freelance business is a challenging but rewarding process. By identifying your niche, building your brand, developing systems and processes, networking and collaborating, and focusing on value, you can take your business to the next level and achieve the success you deserve.
Got a pricing or creative business problem you need to noodle out? Let’s chat!
My 90 Minute Noodle Sessions are the perfect serving size for when you need that little bit of help in your business. Whether it be working out your package pricing, discovering how to pitch to clients better, or even an overhaul of your client systems, sometimes you just need a solid mealtime to lay all the ingredients out and solve it.
And that’s where I am. Consider me your head chef, solving problems together as we sort out the menu for your success.
