YOUR RESULT: LUKEWARM
You’re Heating Up…
AKA “The Recipe Overtweaker”
You’re charging more than you used to… but you keep turning the dial back down when things get uncomfortable.
Psst… if you want to fix this in time for 2026, click here (I won’t make you read the whole page, promise)
You’re inconsistent (And it’s getting expensive)
Based on your quiz answers, you’ve raised your rates before – maybe once, maybe twice – but you can’t keep them there. Which means you’ve left approximately $15,000-$30,000 on the table through panic pricing, “special rates,” and nervous adjustments.
Here’s your raise prescription:
Raise Your Rates 20-30% (and keep them there)
Not just when you’re feeling brave. Not just for “good” clients. Every. Single. Time.
I know that number just made your stomach drop. We’re going to fix that.
Here’s what consistent pricing actually looks like:
If you’re charging $100/hour:
20% increase = $120/hour
30% increase = $130/hour
If you’re charging $3k/project:
20% increase = $3,600/project
30% increase = $3,900/project
Over a year, that’s an extra $20K-$31K.
Enough to stop having “good months” and “bad months” – just predictably good months.
Psst… this part is a lot, but if you wanna make it easy, click here
Why you keep backing down
Let me guess:
“But what if work slows down and I need to be flexible?” “I don’t want to scare people off” “Maybe I should offer a discount just to close this deal” “What if they think this is too much?”
Plot twist: Your “flexible” pricing makes you look uncertain.
You’ve proven you CAN charge more. You’ve done it. Clients have paid it without drama.
The problem isn’t that you can’t raise your rates. The problem is you won’t keep them raised.
What you actually need to do
1. Set your new rate and commit to it
Not “depending on the client” or “depending on how slow it is.” One rate. Period.
2. Stop offering “special pricing” when you get nervous
That’s just your old rate dressed up as a favor. It’s not helping anyone.
3. Build a slow-season strategy that isn’t discounting
Marketing exists. Outreach exists. Panic pricing shouldn’t.
4. Get the scripts for holding your ground
Because “can you do it for less?” needs an answer that isn’t “sure I guess.”
Do these 4 things and you’ll have stable, predictable income by Q2.
Keep yo-yoing and you’ll still be having this same crisis every time business gets quiet… Your call.